/about
Whitespace Advertising is Marc White — a career advertising and media professional based in northern Sumner County, Tennessee. The name is his, and it’s also the thing he builds everything around: whitespace, the room a message needs to land.
Marc has spent decades in Middle Tennessee advertising — planning media, writing and producing spots, and buying airtime across TV, radio, outdoor, print, and digital. He’s sat on both sides of the media sales table, which is exactly why clients hand him the calls now.
One person, start to finish
No account executives, no handoffs, no junior staff learning on your budget. The person who plans your media is the person who writes your ads, sits on the shoot, negotiates the buy, and answers the phone when you call. That’s not a limitation dressed up as a feature — it’s what most businesses actually want and rarely get.
It also means nothing gets lost in translation. The strategy, the creative, and the buy all come from one head, so they actually agree with each other.
A track record you can point at
Marc’s work is on TV, on billboards, and on the road. Broadcast spots for one of Tennessee’s biggest concrete suppliers. Twelve seasons filling the state’s largest drive-through light show. Billboards that made an attorney impossible to forget, and TV for a Harley-Davidson dealership.
Different budgets, different industries, the same approach: figure out who’s watching, say the right thing, and put it where it’ll be seen. See the work — the concrete, the lights, the billboards.